Alison Lou has unveiled its latest offering with the introduction of the “Cloud” collection, marking its first venture into silver jewelry.
Recognized for its exquisite designs in 14-karat yellow gold, Alison Lou now presents the “Cloud” necklace in silver, aiming to broaden its appeal with a more accessible price point.
“Our goal has always been to create pieces of grandeur while remaining mindful of affordability,” explained Alison Chemla, creative director and designer of Alison Lou.
“These letter designs were initially crafted in gold for a select few clients and were adored so much that we wanted to ensure they were available to everyone! Exploring more accessible options and experimenting with size and materials was incredibly enjoyable for me.”
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The collection features a singular design, the Cloud necklace, offered in four vibrant color variations. Each necklace showcases a silver letter crafted in the likeness of a puffy cloud, elegantly set on a cord available in black, pink, light blue, or signature red.
Opting for cords instead of traditional chains was a deliberate choice by Chemla to enhance accessibility and the unique aesthetic of the piece.
Chemla highlighted the red cord as her personal favorite, underscoring its significance as a hallmark color for the brand.
The Cloud necklace is priced at $425, with additional cords available for $65 each, offering wearers the flexibility to customize their look.
The Cloud collection launched on July 31 and is now available for purchase on Alison Lou’s official website.
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